Analisis Strategi Pemasaran Tabungan Mudharobah Dalam Meningkatkan Jumlah Nasabah Pada PT. Bank Sumut Syariah KCP Stabat


  • Fani Fahira Farhan STAI Jam'iyah Mahmudiyah Tanjung Pura, Langkat


Marketing Strategy, Mudharabah, Islamic Bank


This research wants to reveal the marketing strategy of mudharabah savings in increasing the number of customers at PT. Bank Sumut Syariah KCP Stabat. Research data was collected by means of observation, interviews and documentation. Furthermore, the data were analyzed to be able to provide research conclusions. The results of the study show that the marketing strategy in the form of the marketing mix concept is applied to all activities carried out by Bank Sumut Sharia Branch Offices such as conducting telle marketing, cross selling, open booths, canvassing, visiting customers, and making interesting programs. There are obstacles in marketing savings productsmudharabah namely internal constraints such as not being able to prioritize savings productsmudharabah and lack of observance of employees, as well as external constraints, namely the number of competitors, lack of public interest, caution and an unstable community economy during the Covid 19 pandemic.